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Understanding “Google Slap” And How To Avoid It

By objadm In Adwords Tips |

If you’re using Google Adwords (Google’s pay-per-click or PPC advertising system), this tip is for you. You will learn what is Google Slap and how to avoid it. If you’re new to Google Adwords, please read this article first “AdWords Pay-Per-Click Advertising Tips“.

If you use Google Adwords, I’m sure you’ve heard about Google Slap. But, what exactly is Google Slap?

Well, simply put… Google is very strict with the advertisers when it comes to “relevance”. You can’t just put up an Adwords ad that goes to a page (or rather landing page) that is “irrelevant” with your ad. If you do that, Google will penalise or SLAP you by charging you unreasonable high price for a click. You can be asked to pay $10 or even $20 per click!

How Do You Avoid Google Slap?

Here are TWO things we always pay great attention to when we set up our Adwords campaign…

1. Relevance:
As mentioned, your ad and your landing page must be Relevant! The keywords you target in your ads and your landing page must be related otherwise you’ll get slapped by Google and charged a very high price per click. Furthermore, you will also waste your potential customer. Because when people clicking on your ad and get to your landing page that has no relation to your ad, they will immediately click off the page and leave! Because they are not looking at the product they thought they clicked on from your ad.

Tip: To make sure your web-page has high relevance, follow the practice of on-page SEO.

2. Content:
Actually, it’s a bad idea to direct your Adwords ad to a single page (or landing page) even though if it’s relevant to your ad. This is because if your site/page only contains a single sales page, you are going to find that the cost of your Google Ads are going to be running in the $10.00 per ad range. To avoid paying the high cost per click, make sure your landing page has many links to relevant content (such as tips and advice) that people can benefit from. If you do this, Google will reward you by cutting down your cost per click.

Yes, you need to spend more time and effort to create more relevant content instead of just a single sales or review page. But it’s worth it because you will pay a lot less per click. So, in the long run you can actually save more money.