If you are using Pay Per Click marketing such as Google AdWords or Yahoo Search Marketing system to promote and sell products online, do remember that more traffic does not mean more money.
What do I mean by that?
Let me explain by using an example…
For example, if you are targeting a keyword phrase “psp downloads”, you are likely to lose money. Why? Not only that the key phrase is super competitive but more importantly, it does not CONVERT. Meaning that people searching for that key phrase are the web browsers (mostly teenagers) and they don’t intend to buy anything. They’re just browsing and looking for free stuffs.
So, although targeting the key phrase “psp downloads” will give you tons of clicks and result in tons of traffic, it does not give you sales. And no sales = no money (a very simple equation). And remember that since you’re using PPC, every click will cost you money.
So what are you supposed to do?
The answer is to be more SPECIFIC. What do I mean by that?
It means that you need to find key phrases that are converting. These key phrases may not give you lots of traffic but they will give you sales. Which one is more important to you, sales or traffic?
In other words, you need to target those people who are looking to BUY NOW!
For example, you should be targeting on the following key phrases instead…
- psp games downloads
- best psp download site
- how to download games to psp
- how to download movies to psp
- how to download videos to psp
… and so on.
The question now is how do you find these key phrases?
Well, you can use free keyword research tools such as SEO Book Keyword Suggestion Tool, Google Adwords Keyword Tool, or Wordtracker Keyword Suggestion Tool. All these tools are free but you need to spend a lot of time analyzing the data in order to uncover high-converting key phrases.
Or you can use Micro Niche Finder Software. But, this software tool will cost you $67 (one-time cost) and free lifetime upgrades. The reason why I recommend this software is because it can save you lots of time.
I use it almost everyday to find high-converting key phrases before creating my Adwords campaigns. It can help you find profitable niches and key phrases in minutes. And I find it very productive as it saves me a lot of time from doing research and analysis.
You can read the Micro Niche Finder Review here.
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