Many of us, when doing keyword research, focus on finding keywords that have high to moderate search volume and moderate to low competing pages.

For example, if you enter the keyword “detox diet” (without quotes) in SEO Book Keyword Tool, it will show you that this keyword has been used 681 times per day. Now, if you type intitle:”detox diet” into the Google’s search bar, you will see there are well over 50,000 web pages use this keyword on the TITLE tag. On the other hand, the keyword “recipes for detox diet” is used 152 times a day and has 285 web pages use it on the TITLE tag.

With this information, you know how many times a particular keyword is being used by web searchers a day (the demands) and how many web pages are targeting the keyword (the supplies).

However, there is one more factor we need to know. That’s the commercial value of a keyword. It determines whether the keyword will likely result in sales or not. That’s keyword that has a high commercial value is more likely to convert into sales than one that has low value. There is no easy way to determine whether a particular keyword has a high or low commercial value.

But, there is one FREE tool that comes close to providing this information.

This free tool is called ‘Online Commercial Intention’ provided by Microsoft’s adCenter Labs. It helps to detect the ‘commercial intention’ or commercial value of a keyword.

It’s very easy to use, just type in your keyword in the inpur bar, select the Query button and click GO (see screenshot below)

As you can see from the screenshot above, the keyword ‘detox diet‘ has a ‘Non-Commercial Intention of 0.79‘. This means that there is a 79% chance that people who use this keyword will NOT buy anything!

Now, try to type in this keyword ‘detox diet books online‘, and you will see a ‘Commercial Intention of 0.76‘. This means that there is a 76% chances that someone who uses this keyword will BUY something online.

I discovered this tool while creating my PPC Campaign using the Microsoft adCenter. Play around with it for a while, it’s quite interesting.

Hope you find it useful for your keyword research.

P.S. Here are some great videos showing you step-by-step how to use Micro Niche Finder to set up profit streams online. MNF is a market cum keyword research tool that can find untapped market/niche, long-tail keywords and keyword commercial intention quickly & accurately. You can read the full review of Micro Niche Finder here.

P.S.S. For more tips, read this article: ‘Keyword Research Tips‘.

If you have been around in the Internet marketing or online business world for a little while now, perhaps you have heard of the following phrase….

“If content is KING, then KEYWORD is the QUEEN!”

I can’t recall who is the first person who came up with that phrase as I read it quite sometimes ago. This phrase is absolutely true!

Content or rather “quality content” is the basis for attracting traffic on the web. However, keywords are the ones that are responsible in opening the door of your web site. You may have the best content on the Net but if nobody can see it, then it becomes useless.

But how do you find keywords that attract the right people?

Well, the answer is through keyword research.

Keyword research doesn’t have to be complicated. When your website or blog is still new, focus on long-tail keywords (those keyword phrases that have 4 or more words). Long-tail keywords will have a low search volume but are very easy to rank.

Here is an example, if you type “anti aging” (with quotes) in Google, you’ll see there are 16,500,000 websites that use the words ‘anti aging’. It will be extremely difficult to rank such a generic keyword.

Now type “anti aging with herbs and lifestyle changes” (with quotes) in Google, and you’ll see there are only 8 websites using these keyword phrase. This is an example of a long-tail keyword.

Are you going to compete against 16,500,000 websites or 8 websites? Well, the answer is obvious!

If you write an article using that keyword phrase as the title, and mention it a few times in your article body, it’s very likely that your article will appear on the first page of Google’s search result.

Another example of a long-tail keyword in an anti aging market is “anti aging creams for sensitive skin”. Type that in Google, and you’ll see there are 1,100 competing pages.

Now, put the word intitle infront like this intitle:”anti aging creams for sensitive skin” in Google, and you’ll see there are only 36 competing web pages shown. The operator ‘intitle’ is used to find out how many websites are putting that keyword phrase in the title of their articles. These are your actual competitors.

To confirm that you have found a long-tail keyword that is easy to rank, you can type in the following in Google.

intitle:”anti aging creams for sensitive skin” inanchor:”anti aging creams for sensitive skin”

If you type that in, you’ll only see 5 competing websites. It means that there are ONLY 5 websites who are targeting that phrase and constantly building backlinks using that phrase as anchor text.

How do you find these long-tail keywords in the first place?

Easy, just go to SEO Book Keyword Suggestion Tool and Google Adwords Keyword Tool. Both of these keyword tools are FREE! Go and look for keywords that have at least 3 words or more. Then, use the method discussed above to confirm that the keyword has low competing web pages.

How low is low?

If you use the two operators ‘intitle’ and ‘inanchor’ I mentioned above, and get a number that’s smaller than 100 then, you’ll have a great chance to land that particular keyword phrase on the first page of Google. Higher number means that you need to work a bit harder to get it ranked well (such as writing and submitting articles to high-traffic sites and building links using your targeted keyword as anchor text).

Hope you find this article useful.

PS1: Want to learn more how to do proper keyword research? Then, visit: Keyword Elite.

PS2: For more information on keyword research, read this article: Keyword Research.