Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website.

This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul.

The 10 Steps needed for proper SEO are outlined below follow by a very brief description. There are many tools available which enable you to perform the analysis required producing key data. This data is needed in order for you to effectively optimize your website.

1. Identify Your Competition

Run analysis on what you figure to be the most common keywords searched for your site. Take a look at the websites that rank above you in the search engine results, this is your competition. Create a list of the top five websites and move on to step 2.

2. Quality Link Building

Find out who do your competitor’s link partner with? Make every attempt to link partner with high quality websites. There is tremendous value in linking to high quality websites. Find out who your competition has link to it. Take the highest ranking (quality) websites they are linked to, contact these websites, and set up a link partnership.

3. Perform a Keyword Analysis on the Competition

This allows you optimize your website for the same keywords. You’ll want to check out your competition’s website and optimize the content on your site for these particular keywords more effectively than the competition. Keyword Density, how often a particular keyword appears in your website, is paramount for achieving high rankings in the search engines.

4. Rinse and Repeat

Steps 1-3 are the foundation for search engine optimization. What you are doing is building both a highly tuned website and search engine strategy enabling you to beat your competition both with your website and your website’s exposure on the search engines. Repeat steps 1-3 for as many keywords/phrases as you feel create the greatest exposure for your website.

5. Your Keywords

Create a list of keywords/phrases that you may not have come across from your evaluations and find out what the popularity is of these keywords/phrases. You may find a niche that your competition does not have, therefore creating more exposure for your website. You would obviously want to inject and of these keywords/phrases into your website.

6. Let’s Go Under The Hood

It’s not nearly enough to have the competition’ keywords and link partners, you need to tinker behind the scenes, “Under The Hood” of your website to really soup it up! Take your main keywords/phrases and very efficiently place them into your Page Title and Meta description of your website. This is absolutely necessary in order to help bring everything together if you want to rank high in the search engines.

7. Keyword Density (Keyword/Total Words)

Quite simply, use, but don’t overuse, your main keywords that appear in your Page Title and your Meta Description. You want these keywords to appear as early as possible on your page, but in a grammar friendly format. Listing keywords/phrases randomly on the page is a “No No”. The text content should read well with a good flow. The more keywords you can place in your content, the higher the Keyword Density. Alt Tags and Header Tags increase your Keyword Density.

8. Submit Your Website

Your website needs to be submitted to the major search engines in order for it to be seen in a timely manner. Google, MSN, & Yahoo, along with other major websites, make it available to you to submit your website for review. It is suggested to only submit a few pages a day to a couple of the major search engines. You do not want to perform this daily. Over submitting is a bad thing in the search engine world. Submit our pages a few times a week until you know you have been indexed.

9. Check Your Indexing

Go to the search engine of your choice, type in the keyword/phrase you are interested in, and see if your site has been indexed. You may have to run through a number of pages to find your URL. Once you find your URL, you then know that you have been indexed. You may want to give this a few weeks in order to be indexed.

10. Continue to Refine

Your SEO work is never complete. Getting ranked in the search engines is only the beginning. The on going work required to successfully rank high in the search engines never ends. It’s because of the grueling, never ending, process that most people fail at SEO.

We wish you the best of luck with your optimization.

Elite Search Engine Marketing. We can administer a quality search engine marketing campaign for you as we have for Ford NH and Los Angeles Toyota Dealers.

It’s tough to get ranked well on search engines, which is why many webmasters seek out search engine optimization services. But what many webmasters don’t realize is that link building is much easier than most would think. In fact, there are secrets to link building that make the practice both safe and easy to perform- something webmasters will appreciate as successful results start pouring in.

Common Ways To Build Links

Before we get into the more serious and complex techniques, we’ll start out small. The first way to build links fast without much effort or startup costs is to obtain forum signature links. Most forums allow for text links in signatures simply use this opportunity to plug your site in with the desired anchor text you are targeting as a keyword and watch your pages get crawled much faster!

Next, be sure to take advantage of social bookmarking. Resources such as Digg or StumbleUpon can provide thousands and thousands of backlinks. All that is necessary for this to occur is great content that visitors actually want to read- so don’t expect to take advantage of social bookmarking without superior content.

Link building can also be achieved through YouTube put a link to your website in the description box. This will do two things; first it will give search engines another valuable backlink to crawl, and second it will draw thousands of visitors to your website if the video you upload becomes immensely popular.

Blog-Specific Link Building

Take advantage of the blogging crowd by searching for blogs that support DoFollow or Top Commentators plugins.

The DoFollow plugin will allow webmasters to leave a comment and link to their URL. Normally this would use the nofollow tag used by Google which means the URL won’t be crawled. With the DoFollow plugin, the URL is crawled and SEO benefit will be achieved.

The Top Commentators plugin shows the users with the most comments, usually on a site-wide basis. This gives webmasters an easy site-wide link that would normally cost high dollar to obtain otherwise. The only drawback, of course, is that you will have to compete with others to get the most comments- which can take a lot of work.

Lastly, you may contact blog owners and ask them if they would mind if you did a guest blog. Guest blogs are blogs that a visitor writes, and includes links to their own website in the article in exchange for the content. This gives link building benefit to the guest blogger, but of course writing the article can take a good deal of time.

One can apply the three above methods to obtain EDU top level domain backlinks. These types of backlinks are said to be more valuable than other top level domains, since they are associated with learning institutions that care about quality links, not quantity. Although this isn’t proven, that hasn’t stopped thousands of webmasters seeking out EDU domains in which to post their links in some shape or form.

Final Thoughts on Link Building and Search Engine Optimization

Link building is something that can’t be done in a short-term process. Some search engines like Google even penalize websites that obtain backlinks too quickly. In this case, be sure to space out your link building techniques to ensure your website is not blacklisted by Google. Keep up a daily schedule of link building, and your website will be propelled to the tops of search engine rankings in no time at all.

Professional seo advice and seo techniques revealed.

Want to get more search engine traffic to your Wordpress blog? Here are some great WordPress SEO Tips you should be using everytime when you’re publishing a post. It involves placing your targeted keywords in three important areas: TITLE TAG, POST TITLE and POST SLUG.

First, you need to go to http://wordpress.org/extend/plugins/all-in-one-seo-pack/ and download a plugin called “All-in-one-SEO”. Install and activate it.

>>> NOTE: If you don’t know how to install and activate Wordpress plugin, I highly recommend you to read this book: “WordPress Adsense System“. This post assumes that you’re already familiar with wordpress.

After activating the “All-in-one-SEO” plugin, you should see the following fields whenever you write a post.

The most important field is the Title. This is where you place your targeted keyword in the TITLE Tag of a post. I usually put the main keyword here. Make sure you also make use of the Keyword field, enter your related keywords (or tags) here.

How do you find your main and related keywords?

First, I use Google AdWords Keyword Tool. It’s a great tool to find related keywords quickly. And if I need to do more in-depth keyword research, I use Keyword Elite.

Now, pick up one PRIMARY keyword and two SECONDARY keywords from the list of related keywords generated by above mentioned tools. Use your primary keyword for the “all-in-one-seo”, and secondary keywords for the post title and post slug each.

These extra works take a bit of time to do everytime you write a post but it’s worth your time because you will soon experience more search engine traffic to your blog.

As for the post content, write as if you’re having a conversation with a human being. Do not worry about where to place your targeted keywords in the beginning. After you’ve finished writing your post, read through it again and this time try to fit your targeted keywords as close to the beginning of the first sentence as possible. Make sure to use a lot of keyword synonyms frequently throughout your entire article.

Related Article: How To Get Top Ranking In Google.

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Getting your site to rank well in Google was used to be easy. Trick such as keyword stuffing worked very well because competition for any given keyword was very low. But the good old days are long gone.

Nowadays stuffing keywords will get your site banned. The search engine’s technology (particularly Google) has evolved to a point that they can read a web page just like a human would.

Therefore, today’s search engines place 90% or more of their ranking priorities on CONTENT and LINKS. This is the secret of making Google love your site.

How to write great CONTENT?

Write as if you’re talking to a person. Keywords are still important in certain places such as the title tag and post title, but more importantly they should be used in a natural way in the body text. Do not worry too much about how and where to place your targeted keywords in the beginning. Just write your article as if you’re having a conversation with a human being.

After you finish writing an article, go through it again and this time try to fit your targeted keywords as close to the beginning of the first sentence as possible. Make sure to use keyword synonyms frequently throughout your entire article. Writing your article this way is appealing to real human beings and optimized for the search engines as well.

If you want to learn how to write high-quality articles for both the human readers and search engines, check out this book: “Turn Words Into Traffic“.

How to get LINKS to your site?

Having quality inbound links with your main keywords as anchor texts is a crucial step to get top ranking and in maintaining the position. There are many ways to get inbound links depending on how much time you have. For me, I use the following three methods…

1. Writing and submitting articles to article directories. The four article directories I use are:

- EzineArticles.com
- GoArticles.com
- ArticleDashBoard.com
- IdeaMarketers.com

Two more sites I often use to get extra links and traffic are: Squidoo and HubPages.

2. Bookmarking. I use SocialMarker.com to bookmark my web pages. You can use this free utility to bookmark your page to more than 40 sites on the fly. It takes me about 20-25 minutes to bookmark a page to 40 sites.

3. 3WayLinks. This is an automated link-building tool created by Jonathan Leger. It’s a set and forget link-building tool, it has a very advanced technology and it takes care of all the important linking-factors needed for quality links. For more info, read this article: 3WayLinks Network.

Writing quality content and building backlinks are time-intensive and on-going process, this is how a successful web site was built.

Related Article: The Power Of LINKS For Your Website.

Related Article: How To Turn Words Into Traffic.

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If you read my previous posts about On-Page and Off-Page Optimization, you will realize that the most IMPORTANT factor on search engine optimization is LINKS, LINKS and more LINKS. Most search engines place a very high degree of importance on LINKS when it comes to ranking.

So if you want your websites to rank well on the search engines, you need to focus on building LINKS to your site! However, not all links are created equal. There are a few very important “linking-factors” that you need to be aware of when it comes to building links.

In my opinion, the THREE most important “linking factors” are:

1. The anchor text or link text.
It’s very important that you choose the right anchor text or text link as this is like your targeted keyword. Anchor text is basically a keyword phrase other websites use to link to your webpage or site.

TIP: when choosing your anchor text, you shoud target keyword phrase that has low to mid competition. Do not target high-competitive keywords such as “internet marketing”, “make money”, “real estate” or “car insurance”. As these keywords are extremely competitive and will be very difficult if you try to rank them.

2. Links are coming from a variety of diverse locations.
Besides the right anchor or text link, the value of a link is also determined by the number of other sites pointing to your site and how “natural” those links seem. The search engines will place high value for sites whose links are coming from a variety of diverse locations.

3. Links are NOT happening too fast.
The search engines (particularly Google) are very wary of new sites that suddenly have hundreds of links aimed at them. Google assumes that links gained in this fashion are not happening naturally. These kinds of links are put in what has come to be called the “sandbox”. And your site will not benefit from such links. So, if you’re building links to your site, make sure that it doesn’t happen too fast.

Building links is a very time-intensive effort. But, fortunately there is a tool that can help us to automate the link-building process. The tool I use is called “3WayLinks Network” created by Jonathan Leger. It’s a set and forget link-building tool but it has a very advanced technology and it takes care of the important linking-factors we discussed above. This link-building tool has saved me tons of time and money.

Related Article: How To Get Top Ranking In Google.

To recap quickly, in the previous post, we mentioned that there are basically two aspects of Search Engine Optimization (or SEO): On-Page and Off-Page optimization. We’ve talked about On-Page Optimization in the last post. In this post, we will talk about Off-Page Optimization.

While on-page optimization is about providing “content” for the search engines to serve the right kind of visitors, it’s the off-page optimization that will produce the value and ranking of your “content”. This is a very important factor because as your rankings increase, your traffic will also multiply.

The off-page factors will boil down to how many links from other sites you can get to point to your domain or web-pages, how natural those links are, and how important the linking sites are.

There are many ways to get links (both free and paid methods). Some of the methods are: reciprocal links, one-way links (both 3-ways & purchases), blogging, Squidoo, article submissions, social bookmarking, directory submissions, and forum posting.

As for getting quality links from other sites, the best strategy is to focus on writing or providing quality content/information on your site. If your site has great quality, people will voluntarily link to your site and give you many backlinks. The tool I use for one-way link is called 3WayLinks Network (created by Jonathan Leger). This tool allows you to plug in 50 sites into the network, and you’ll get about 240 one-way links (ranging from PR0 to PR 7 ).

The 3WayLinks Network can save you a lot of time, It’s completely hands-off once you install the 3-way script on your site, the one-way links are set up so that they build incrementally and naturally, over time. In my opinion, this is the best link-building tool in the market right now.

I also use many free methods to improve my site rankings. The free methods I use regularly are: writing & submitting articles to EzineArticle.com, creating Squidoo’s lens, blogging (using both blogger and wordpress), social bookmarking (especially digg, propeller, StumbledUpon and OnlyWire) and forum posting. If you want to learn how to use these free methods to improve your site’s SEO, check out this book: “Search Domination Challenge“.

If you use the above tool and methods consistently, I guarantee that your site will start to rank well by the SEs, you will experience an increased traffic to your site and make more sales.

Here is a definition of SEO taken from Wikipedia, the free encyclopedia…

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

There are basically two aspects to SEO you need to be aware of:

1. On Page Optimization, and
2. Off Page Optimization.

This post will discuss about On Page Optimization, we will touch on Off Page Optimization in another post.

Let’s get started….

First a definition: On Page Optimization is basically the process of tweaking and fine-tuning the HTML source code of a web-page so that it’s CONSISTENT with the algorithm of the search engines (or SEs). It’s not about tricking the algorithm! In fact, nobody should try to trick or outsmart the SEs because no one except the SEs themselves really know how their algorithms work. Furthermore, the major SE (such as Google) has the best and smartest people working for them whose day-to-day activities are to improve the SE’s algorithm. So, it’s a waste of time if you’re trying to outsmart them!

What we can do is just follow the “best-practice” and perform some fine-tuning and testing to get the best result.

So, the IMPORTANT RULE #1 for On Page Optimization is NOT trying to trick the SEs.

Following are the FIVE areas in your HTML source code that you NEED to pay attention to…

1. TITLE Tag: <title></title>
The title tag is a very important on-page optimization factor. The title is used in the search engine results as the text that is linked to your web-page. This is also what the visitor will first see in the search results. Therefore, you should try to have your targeted keyword in the title tag.

2. Meta Description and Meta Keyword Tags:
These parts had long been ignored by Google’s SE so don’t spend too much time here. Just make sure you put in a short but compelling descriptions to attract readers. Google does use the Meta Description tag to display the descriptions of your web-page. The title and meta tags look something like this…

<title>INSERT YOUR TARGETED KEYWORDS HERE</title>
<meta name=”description” content=”PUT IN A SHORT AND COMPELLING DESCRIPTIONS HERE” />
<meta name=”keywords” content=”YOU CAN PUT IN SOME OF YOUR TARGETED KEYWORDS HERE BUT GOOGLE HAS SINCE INGNORE THIS PART, SO DON’T SPEND TOO MUCH TIME ON IT” />

3. HEADER Tags: <h1></h2>
There are many different header tags, from h1 up to h6. These tags create different levels of headlines, so for example your site’s main headline would use the H1 tag, while a subheading would use a lower number such as a H2 or H3. Don’t bother with H4, H5 or H6 tags. Just make sure that you use your targeted keywords in the main headline.

4. BODY Tag: <body></body>
The main content of your page goes between the <body></body> tags. Many people focus on keyword density here. Few years ago you could have your keyword at the end of every sentence and that would work well for your site rankings. Today that is not the case anymore. The SE (especially Google) is smarter and smarter each day. Google is so advanced that their SE is now behaving more like a normal human reader. If you stuff your web-page with keywords, they will know it and your page will be penalized or given a low ranking.

Again, always remember RULE #1: Never try to trick the SE. The rule of thumb here is to go natural. Think of how a natural conversation would be, would you repeat your keywords over and over again? NO, right? So when you write your content, it is best to keep the conversation on a natural level. Do not worry or spend too much time trying to optimize your page by calculating the keyword density. As long as the page is focused on the topic and the keywords are used naturally, you will be fine. Also make sure to use synonyms of your main keywords through out the content.

5. ALT Tag: <img src=”http://www.yourdomain.com/image.jpg” alt=”THIS IS THE NAME OF MY IMAGE”>
Most people ignore the ALT tag because it has little use for the SE ranking. But I highly recommend you to use it (for your human readers). ALT tag is used to describe an image you’re inserting in your web-page. If you put a description or name in this tag, it will be displayed when a user is pointing his/her mouse on the image. The name/description will be visible to your visitors if the image doesn’t appear on your page for any reason.

That’s all you need to know about On-Page Optimization. We will talk about Off-Page Optimization in the next post.