Market Research Tips: Sell what people are already buying

If you’re looking for some market research tips, you’ve come to the right place. You will learn how to identify market or product that is already selling and how to find a marketing strategy that works and copy it.

First, please always remember this marketing rule (for me personally, this is the #1 rule I will always remember in marketing). Here is the rule: “Don’t reinvent the wheel”. In other words, sell what people are already buying! This is because it’s a lot easier to sell something that people are already buying rather than trying to create a new market.

Many Internet Marketers choose to prmote products that they have knowledge or an interest in. There is nothing wrong with this approach as long as there are people buying or spending money in this market (again this is marketing rule #1). It’s a waste of time to build a website promoting products that nobody is buying.

Another important point to remember when doing your market research is… NOT to ignore markets or products that you don’t like or know nothing about. It’s not what you like that matters. It’s what the potential customers like that matters. Again, remember the #1 marketing rule.

Now, how do you know that there are people already buying in a particular market?

Here is how… Do a search at Google for a product/market you’re interested in. Look at the Adwords Ads that appear on the right side of the page. If there are five or more Adwords ads, you know that there are already people buying in that market. If there are no people buying, there will be no ads displayed as no one will spend money on ads if there are no buyers.

Next, what you want to find out is how these advertisers promote the products? What is their marketing strategy? Do they send people to a landing or review page or direct to the merchant site? What kind of words they use in their ads? What kind of bonuses they offer to their potential buyers? How long have the ads been up and running? etc.. etc..

You need to monitor these ads for a couple of weeks. If you notice there are certain ads that keep reappearing, you know that they are making money. Now, what you need to do is to follow or copy their marketing strategy, or better yet try to do it better than them.

For more information on market research tips, check out: “How to find hot markets“.

Related Article: How to do market research online.