Getting your site to rank well in Google was used to be easy. Trick such as keyword stuffing worked very well because competition for any given keyword was very low. But the good old days are long gone.
Nowadays stuffing keywords will get your site banned. The search engine’s technology (particularly Google) has evolved to a point that they can read a web page just like a human would.
Therefore, today’s search engines place 90% or more of their ranking priorities on CONTENT and LINKS. This is the secret of making Google love your site.
How to write great CONTENT?
Write as if you’re talking to a person. Keywords are still important in certain places such as the title tag and post title, but more importantly they should be used in a natural way in the body text. Do not worry too much about how and where to place your targeted keywords in the beginning. Just write your article as if you’re having a conversation with a human being.
After you finish writing an article, go through it again and this time try to fit your targeted keywords as close to the beginning of the first sentence as possible. Make sure to use keyword synonyms frequently throughout your entire article. Writing your article this way is appealing to real human beings and optimized for the search engines as well.
If you want to learn how to write high-quality articles for both the human readers and search engines, check out this book: “Turn Words Into Traffic“.
How to get LINKS to your site?
Having quality inbound links with your main keywords as anchor texts is a crucial step to get top ranking and in maintaining the position. There are many ways to get inbound links depending on how much time you have. For me, I use the following three methods…
1. Writing and submitting articles to article directories. The four article directories I use are:
- EzineArticles.com
- GoArticles.com
- ArticleDashBoard.com
- IdeaMarketers.com
Two more sites I often use to get extra links and traffic are: Squidoo and HubPages.
2. Bookmarking. I use SocialMarker.com to bookmark my web pages. You can use this free utility to bookmark your page to more than 40 sites on the fly. It takes me about 20-25 minutes to bookmark a page to 40 sites.
3. 3WayLinks. This is an automated link-building tool created by Jonathan Leger. It’s a set and forget link-building tool, it has a very advanced technology and it takes care of all the important linking-factors needed for quality links. For more info, read this article: 3WayLinks Network.
Writing quality content and building backlinks are time-intensive and on-going process, this is how a successful web site was built.
Related Article: The Power Of LINKS For Your Website.
Related Article: How To Turn Words Into Traffic.
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