Off-Page Optimization: Focus On What Does Work

To recap quickly, in the previous post, we mentioned that there are basically two aspects of Search Engine Optimization (or SEO): On-Page and Off-Page optimization. We’ve talked about On-Page Optimization in the last post. In this post, we will talk about Off-Page Optimization.

While on-page optimization is about providing “content” for the search engines to serve the right kind of visitors, it’s the off-page optimization that will produce the value and ranking of your “content”. This is a very important factor because as your rankings increase, your traffic will also multiply.

The off-page factors will boil down to how many links from other sites you can get to point to your domain or web-pages, how natural those links are, and how important the linking sites are.

There are many ways to get links (both free and paid methods). Some of the methods are: reciprocal links, one-way links (both 3-ways & purchases), blogging, Squidoo, article submissions, social bookmarking, directory submissions, and forum posting.

As for getting quality links from other sites, the best strategy is to focus on writing or providing quality content/information on your site. If your site has great quality, people will voluntarily link to your site and give you many backlinks. The tool I use for one-way link is called 3WayLinks Network (created by Jonathan Leger). This tool allows you to plug in 50 sites into the network, and you’ll get about 240 one-way links (ranging from PR0 to PR 7 ).

The 3WayLinks Network can save you a lot of time, It’s completely hands-off once you install the 3-way script on your site, the one-way links are set up so that they build incrementally and naturally, over time. In my opinion, this is the best link-building tool in the market right now.

I also use many free methods to improve my site rankings. The free methods I use regularly are: writing & submitting articles to EzineArticle.com, creating Squidoo’s lens, blogging (using both blogger and wordpress), social bookmarking (especially digg, propeller, StumbledUpon and OnlyWire) and forum posting. If you want to learn how to use these free methods to improve your site’s SEO, check out this book: “Search Domination Challenge“.

If you use the above tool and methods consistently, I guarantee that your site will start to rank well by the SEs, you will experience an increased traffic to your site and make more sales.