The Power Of LINKS For Your Website

If you read my previous posts about On-Page and Off-Page Optimization, you will realize that the most IMPORTANT factor on search engine optimization is LINKS, LINKS and more LINKS. Most search engines place a very high degree of importance on LINKS when it comes to ranking.

So if you want your websites to rank well on the search engines, you need to focus on building LINKS to your site! However, not all links are created equal. There are a few very important “linking-factors” that you need to be aware of when it comes to building links.

In my opinion, the THREE most important “linking factors” are:

1. The anchor text or link text.
It’s very important that you choose the right anchor text or text link as this is like your targeted keyword. Anchor text is basically a keyword phrase other websites use to link to your webpage or site.

TIP: when choosing your anchor text, you shoud target keyword phrase that has low to mid competition. Do not target high-competitive keywords such as “internet marketing”, “make money”, “real estate” or “car insurance”. As these keywords are extremely competitive and will be very difficult if you try to rank them.

2. Links are coming from a variety of diverse locations.
Besides the right anchor or text link, the value of a link is also determined by the number of other sites pointing to your site and how “natural” those links seem. The search engines will place high value for sites whose links are coming from a variety of diverse locations.

3. Links are NOT happening too fast.
The search engines (particularly Google) are very wary of new sites that suddenly have hundreds of links aimed at them. Google assumes that links gained in this fashion are not happening naturally. These kinds of links are put in what has come to be called the “sandbox”. And your site will not benefit from such links. So, if you’re building links to your site, make sure that it doesn’t happen too fast.

Building links is a very time-intensive effort. But, fortunately there is a tool that can help us to automate the link-building process. The tool I use is called “3WayLinks Network” created by Jonathan Leger. It’s a set and forget link-building tool but it has a very advanced technology and it takes care of the important linking-factors we discussed above. This link-building tool has saved me tons of time and money.

Related Article: How To Get Top Ranking In Google.