How To Turn Words Into Traffic

Writing for the web is different from writing for print. Therefore in order to write an effective web content that gets traffic and sales, you must first understand how people read on the web. Recent studies reveal that most people merely scan the web content instead of reading them word by word.

So what does this tell us? For a start, it means that we need to be concise and precise! Short and to the point, with one idea per paragraph.

Secondly, write objectively with the attention to SHARE information rather than PROMOTE a product. Of course you can promote a product you love but make sure you have something VALUABLE to share first. Make your Unique Selling Proposition (USP) and benefits as clear and concise as possible.

It’s Words That Sell…

“Words are. of course, the most powerful drug used by mankind.”
– Rudyard Kipling.

Your content is made out of words. So in order to write content that sells, you must make the most productive use of words, words that address the NEEDS and WANTS of your readers. If you can do that, you will have no shortage of traffic because your visitors will keep coming back to your site. This is the SECRET of turning words into traffic.

Use of the right words can instantly persuade your visitors to become customers. But use of the wrong words can instantly destroy even the most professional-looking site.

Of course powerful words alone won’t make a sale. It’s a combination of powerful and motivational words that address the needs and wants of your readers that make sales. How do you know the needs and wants of your customers?

The answer is simple… Ask and LISTEN to your customers. I once read a quote that I never forget. But I can’t remember where I read it. If you know the author name, please email me his/her name at leonlioe(at)gmail.com

Here is the quote I never forget…

“You don’t need to have great ideas if you can hear great ideas.”
– sorry I forget the author name.

If you only remember one thing about selling and converting web traffic into sales, it’s this…

Understand and Become Your Customer

You may know your products inside out and upside down but if you don’t feel your customer’s needs and wants, they won’t buy from you. To feel your customer, you need to become your customer!

So when you have a chance to communicate with your customers, don’t just talk about your wonderful product but also ask your customers what are the particular features or benefits they would like to see in your product.

The one most powerful reference I’ve ever read on how to turn words into traffic and get sales on the Net is “Turn Words Into Traffic” by Jim & Dallas Edwards.

If you’re serious about learning how to convert your words into web traffic and sales, I highly recommend you to check it out.