How To Improve Your Website’s Conversion Rates

March 20, 2008 | By objadm In Traffic Conversion Tips |

Seven proven techniques you can use to improve your website’s conversion rates

To make money online, there are TWO key activities we must do well…

1. Getting Traffic
2. Turning that traffic into cash.

These are what separate the winners from the losers. The winners have figured out how to do these activities well while others are scratching their heads. Turning web traffic into cash is also known as “web conversion”. Therefore, increasing or improving the conversion rates of your web pages will have positive impact on your online business bottom line.

There are many ebooks that teach you how to get web traffic but not many talk about how to increase website conversion rates. Learning how to increase the conversion rates is very important because If your pages can’t convert, you are WASTING all your traffic.

In this article, I will share with you 7 techniques you can use to improve the conversion rates of your website. These techniques are also applicable if you are using Google Adwords and landing pages to promote products.

Let’s get started now…

Technique 1: Emphasize Product Benefits, Not Features - this is the most fundamental principle in sales but surprisingly not many people are using it. Most people like to blab about features of their product when selling, this is a wrong approach. They should talk about the BENEFITS instead. Because the only reason your visitors read your sales message is to find out what’s in it for them. And the best way to tell them that is with a list of benefits that will help them get what they want.

Technique 2: Identify Your Unique Selling Proposition (USP) - this is the most important asset you MUST have when selling online. Without a USP, you’re just another page in the million of pages on the net. It’s your USP that sets you apart from your competitors.

Technique 3: Write a Headline that sells - your visitors will all be in a hurry. Only with an attention-grabbing headline that promises to solve their problem and give what they are looking for, will slow them down and urge them to continue reading your message.

Technique 4: Use Subheadings as your Executive Summary - most people will scan your page before they decide to continue read the rest of your message or not. The subheadings should tell the summary of your page. So if someone was to skim through your page they will in essence get the main message.

Technique 5: Use Post Script (P.S.) - write a short summary of your entire sales message here, repeat some of the strongest benefits here. You will be amazed to find out that most readers will turn to your P.S. after skimming through your headline, subheading and page.

Technique 6: Include at least one free bonus - bonus will add value to your offer and increase your chances of making a sale. But don’t just through in any kind of bonus. Include bonuses that can complement your offer and make sure you sell the value & benefits of your bonuses.

Technique 7: Address the after sales concern - most visitors are looking for an assurance before they make their final decision. So make sure you reassure your visitors. One technique I use is to tell them about the 100% no question asked Guarantee. Tell them that they have nothing to lose to try the product.

Hope these 7 techniques are beneficial to you. If you use them consistently, you should be able to see an increase in your online sales.